Friday, 1 July 2011

The Week before Cycle Meets

Anyone who's known the Pharma industry will agree that Cycle Meets form a integral part of the industry's functioning. And so should it be, when you are dependent on several human elements for Brand success.

Cycle Meets are easy (of course with a minimum level of preparation), but the week before them is hectic.
I always find myself relating the scenario to the one which is typically seen before house members go on a vacation. The sole focus is - Finish pending jobs, coz there would be no one to tend to them !

To-be-designed print materials become minor jobs in the context of others like finalizing campaigns, finalizing slides, (worse, helping someone else finalize theirs), and not to mention following up for materials already finalized & dispatched. Phew, suddenly you realize 5 days are gone & weekend's coming.

But, invariably I end up having to show up in office on the Saturday coz still "some little bit" is pending.
Its on this day, I stash away in my bag all the things I will need for the meeting - notes, data back-up, handouts, training material, and oh I almost forgot, e-tickets booked for the travel. !

But, it is also equally true that if you are lucky enough (which I seldom am) to churn out a well thought-out copy in this pressure week, which gets approved & selected, no one can take away that joy from your face...!

Until next time,

Yours truly,
Victor

1 comment:

  1. hie welcum to blogers-wrld...
    the content of ur blog is so typical to ur nature of mentoring, of teaching othrz....nice wrk...

    ReplyDelete